Posts Tagged ‘facebook’

Social Business Networking

Posted in on April 19th, 2010 by admin – Comments Off on Social Business Networking

Improve business
Existing social networks do allow us to improve business, because we can tap
into their existing user base, which is great; but where it falls short is in providing extra enhancements. If we look at Facebook, additional features are created by
third-party developers, and embedded as applications. Some of these applications add business functionality, for instance the one that allows users to make reservations for a local restaurant. The problem with such applications is that
users are prompted for permission before the application gets any of their information (rightly so, as they are hosted by the developers who write them, and are different from Facebook). With the rise in the number of available applications, and the amount of “invitation spam” inviting users to add applications, many users are more careful and reserved when it comes to using applications within Facebook. With our own social network, we wouldn’t need to worry about this. We would host all the information, and can provide exactly what we need—a streamlined social network (without adding extra features, bloating the web site).
Enable communication
Social networks are designed to enable and enhance communication. We have no physical barriers to communication (as being in a country different from another user isn’t relevant). So, both an existing social network, and our own would improve communications. The advantage of having our own site is that we are less restricted in how we can communicate with our users. We can easily contact them and display information to them via any area of the web site, email, personal messaging and possibly via mobile devices too.
Provide a service
Many web sites and social networks provide services relevant to the social network, or to the target audience, such as linking with Amazon to show books a user has read, or a knowledge base of information.
Services provided through other social networks, either via standard functionality they offer, or via third-party plug-ins (such as Facebook applications) would be restricted in a number of ways—firstly, by the terms and conditions of the social network, and later by how additional functionalities can be added. For instance, if we were to create a knowledge base for taking care of pet dinosaurs as an application in a social network, it relies on being promoted within the social network’s web site (as it is difficult enough to try and promote a web site to new visitors, let alone a particular part of a web site). Its functionality and design is also limited to the provisions made by that social network for third-party plug-ins.

Social Network App delivery

Posted in on March 16th, 2010 by admin – Comments Off on Social Network App delivery

The Engaged User: Bridging Your Website and the Social Networks

While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space and one of the most effective places to start is actually from your own website.

Key Takeaways

Traffic to your website from a social media platform is more valuable than traffic from other sources.
The engaged user is an effective filter both for their community and your website.
Tapping into an engaged user’s social network has relevance for any type of organization.
You can expand your organization’s digital footprint and tap into a wider set of social graphs by supporting multiple social platforms.